byCrowdLab
Traffic cone on a stylised map, RAC Risky Roads
AdvocacyRoad safety
ArchiveThree campaign waves

RAC Risky Roads

Western Australians mapping the roads that frustrate and frighten them most.

Client
RAC Western Australia
Role
Crowd mapping campaign and spatial engagement
  • 3Campaign waves
  • 13,000+Spots (combined)
  • WAStatewide

Challenge

RAC needed community evidence on which roads feel most unsafe or frustrating, to sharpen advocacy beyond crash data alone.

Approach

Three CrowdSpot campaigns invited Western Australians to report risky and frustrating roads, with comments that surfaced shared priorities over successive waves.

Outcome

Combined waves produced a large spatial evidence base for RAC advocacy. An archive map exists for RAC’s internal use (not a public product).

Campaigns

  • Wave 1

    RAC Risky Roads

    The original Risky Roads campaign that established the model for community road-risk reporting in WA.

    • 2,556 spots

  • 2022

    Risky Roads 2022

    Second statewide wave, deepening coverage of frustrating and unsafe roads.

    • 4,017 spots

  • 2024

    Risky Roads 2024

    Latest wave with the largest contribution set to date.

    • 6,445 spots
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